Brand guidelines · v1
Our identity
Bold, cinematic and always live. This guide keeps every page, post and partner asset looking unmistakably Entertainment DN TV.
01 · Logo
The mark
02 · Colour
The palette
Broadcast Black
#0B0B0B
Page backgrounds
token: background
DNTV Red
#E50914
Buttons, live badges, highlights
token: primary
Studio Grey
#1B1B1B
Cards, panels, menus
token: card
Spotlight White
#FFFFFF
Headlines and body text
token: foreground
Muted Grey
#A3A3A3
Secondary text, captions
token: muted-foreground
Signature red gradient: buttons, icons and hero highlights.
03 · Type
Typography
Display · Bebas Neue
Live tonight
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Headlines, section titles, numbers. Always uppercase.
Body · Barlow
Celebrity interviews, music & live events.
Regular 400 — for paragraphs and descriptions that need to read easily.
Semibold 600 — for buttons, labels and menus.
Everything that isn't a headline.
04 · Components
Building blocks
Buttons
Badges
LiveCategory
Glass card
Frosted panels
Translucent dark surface, thin light border, 16px rounded corners.
05 · Voice & style
Do's and don'ts
Do
- Use dark backgrounds with red as the single accent colour.
- Set headlines in Bebas Neue, uppercase.
- Use frosted glass cards with soft rounded corners.
- Give logos clear space at least the height of the play icon.
- Show a pulsing red LIVE badge whenever a stream is on air.
Don't
- Don't add new accent colours like blue, purple or green.
- Don't stretch, recolour or add effects to the logo.
- Don't put long paragraphs in Bebas Neue.
- Don't use light or white page backgrounds.
- Don't place red text on red backgrounds.
Tone of voice
Confident, warm and energetic — like a presenter welcoming you to the show. Short sentences, British spelling, no jargon.